The conference will be held at the iconic MASP, Sao Paulo's beloved Arts Museum, a brutalist building designed by Architect Lina Bo Bardi, set in the most vibrant area of the city, Avenida Paulista, nº 1578. Lina Bardi, an Italian architect, moved to Brazil in the mid 1940s and became one of the most influential architects in the country.

In december 2014 Lina Bo Bardi would be 100 years old. For that reason, her work will be featured at an exhibition at MOMA-NY, titled "Latin America in Construction: Architecture 1955-1980", from March to June, 2015.

In the XIXth century, Avenida Paulista was lined with coffee plantation barons wealthy mansions. However, since the1960s, these houses started giving place to highrises, and soon became the city's finantial center and most important area.

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This conference is sponsored by the following Brazilian public research foundations: CAPES, CNPq and FAPESP.